Framework for Integrating Employer Branding & Talent Sourcing

In the competitive market place, organizations are fighting battles on all fronts i.e., building & retaining market share, stakeholder satisfaction and more importantly recruiting & retaining best talent. The war for talent is influenced by employer brand which in turn is influenced by Employee Value Proposition (EVP). This research paper looks at various dimensions of employer branding and the relationship between employer value proposition and its influence on the talent sourcing. It examines the dimensions of employer branding across talent sourcing cycle and metrics that can be used for assessing the efficiency & impact of employer branding on talent sourcing by the organizations.