Impact of Confidential Factor on Investors Perceived Value Over Mutual Fund Investment

The Investors Perceived value has involved three things, Quality, Benefit and Worth. Investors Perceived value is an investors perceived preference for and evaluation of those product attributes, attribute performances, and consequences arising from use that facilitate achieving the customer's goals and purposes in use situations. The objective of study to know about the impact of confidence factor on the investors perceived value over the mutual fund offered by the four selected mutual fund company.