Analysis of the medical equipment market in Russia: marketing aspect

The state of the medical equipment industry in Russia was analyzed and evaluated in this article, described the structure and market participants, identified key features and trends in the development of the medical industry. The priority directions of the medical equipment were defined on the basis of federal health programs («Fight against cardiovascular diseases», «Fight against oncological diseases», «Development of children''s healthcare, including the creation of a modern infrastructure for providing medical care for children» in the period from 2018 to 2024). The behavior of key market participants was investigated and its effectiveness was evaluated by selected politicians.