THE CHARACTERISTIC BEHAVIOURAL TRAITS OF GENERATION-Z A STUDY IN RURAL DEMOGRAPHY SET UP OF INDIA, SONBHADRA, U.P
Journal: Journal of Management (JOM) (Vol.6, No. 1)Publication Date: 2019-02-28
Authors : . Deepshikha Verma Ritesh Bhardwaj; Roobi Sachan;
Page : 55-61
Keywords : Behavioural traits; Gen-Z; Rural; technology;
Abstract
Understanding the behavioural traits of young cohort in Indian scenario is an important area to delve in. It is accepted fact that Gen-Z is digitally smart, selfmotivated, more realistic and critical thinkers. Acceptance of new thoughts and understanding of new behavioural patterns is often difficult for the elders associated with them. The current study deals with the results of the research conducted through a questionnaire specially designed for the purpose. It highlights the salient points emerged out of study conducted on students from class IX to XII of strategically selected six schools in Sonbhadra District of Uttar Pradesh. Statistical calculations have also been made to find out the correlation coefficient between different traits to establish a relationship between distinct behaviour traits exhibited by the digital generation. Efforts have been put to find similarities or differences in the behavioural traits of Gen-Z based at rural or urban areas but exposed to at least basic modern age technologies. The results might be useful in future course of actions wherein the information may be taken as one of the input.
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Last modified: 2019-03-05 23:03:33