CLUSTERS IN CULTURE: THE NEED FOR THE FORMATION AND CHARACTERISTICS OF CREATION

Purpose. Analysis of the creative industries history, the Russian experience on the development of creative economy, the prospect of this trend for the Novosibirsk region. Methods. The primary method of comparative analysis of formation of the territory development in culture from the standpoint of the cluster approach. Results. During the post-industrial economies around the world a new concept of socio-economic development, nominating cultural resources and creativity is increasingly developing. This innovative sector called the creative or creative industries. This innovative sector called creative, or creative industries . At the same time, the cluster approach is regarded as one of the most effective ways to develop territories. Creative industries, having a characteristic trend of development on cluster type, connect the business skills and cultural practices , which are based creative , intellectual component . Scientific novelty. The prospects for the development of clusters in the field of culture in the Novosibirsk region, evaluated prospects for the formation of this structure from the standpoint of the formation of positive image of the region.