NATIONAL BOOK MARKET IN THE CONTEXT OF IMPLEMENTING THE HUMANITARIAN STATE POLICY

The subject of the study is the book market of Ukraine as a complex and multiaspect system, which is part of the book business in general. The aim of the study is to analyze the measures of state policy, in particular the Law of Ukraine «On Amendments to Certain Laws of Ukraine in Relation to Restricting Access of Foreign Printed Materials with AntiUkrainian Content to the Ukrainian Market» aimed at stabilizing the national book market. Methods of research: generalization, comparison, analysis and synthesis, descriptive, statistical. The sphere of applying of results: publishing and booksellers sector; public organizations; interested in optimization of processes of publishing and bookselling; government officials. Results and conclusions of the study. The paper deals with such indicators of the book market as the publication of books and the volume of their sales, the emphasis is placed on the prevalence of Russian books in the book market of Ukraine. It was established that during the past few years the volume of official import of books and brochures from the Russian Federation began to decrease, however, in the experts' opinion, the volume of smuggling as well as the printing of Russian authors' books in a counterfeit way on the territory of Ukraine have increased significantly. The volume of smuggling is three times more than the volume of legal import of books from Russia. The paper concentrates on the Law of Ukraine «On Amendments to Certain Laws of Ukraine in Relation to Restricting Access of Foreign Printed Materials with Anti-Ukrainian Content to the Ukrainian Market», dated 1 January 2017, which had to stabilize the national book market. The positions of supporters and opponents of the introduction of this law are analyzed. At protecting Russian books in Ukraine were made by O. Afonin, I. Stepurin, Yu. Volodarsky who are sure that the state measures led to the «washing out» of Russian book production in general, regardless of its nature. The law was supported by the brothers Kapranovs, B. Budny, A. Kokotiukha, D. Vysoven and others experts who argue that such measures will not only stop the flow of anti-Ukrainian materials to Ukraine, but will also give priority for Ukrainian publishers.