Psycho-Semantic Analysis of Students Perceptions of Library Services

The article is devoted to the problem of studying students ' perceptions of the «library service» using the psychosemantic method. The subject of the study is the semantics of students' perceptions of the university library services. As part of the study, the investigation develops a specialized semantic differential which becomes the basis for the respondents evaluation of the concept "library service". The author carries out a qualitative analysis of the results gained and develops a number of recommendations for introduction to the university library activity. The data obtained during the investigation can be used in organizational activity of the university library in correcting existing services and products in regard to client-biased work in order to increase the students demand for this type of service. In his context, there arises an affect of the level of the users consumption and loyalty through the shaping perception of the library itself in the process of development and introduction of new library services on the basis of the higher educational institution.