Humanistic – Behavioral – Cultural Competitive Advantage of the Enterprises – Concept Models

The functioning of any organization, including business, is based on people thanks to whom you can shape the competitiveness and competitive advantage. Managers and subordinates are to work together for the good of the entire organization. Employees should be positive for other people and positively engaged in the performance of their duties. Positivity of a person derives from positive psychology contributing to the positive development of the knowledge manager and a positive subordinate. The aim of the study is to show the humanistic – behavioral – cultural competitive advantage of the enterprises seen through the prism of a positive knowledge manager and a positive subordinate. In the following study, two research hypotheses were taken: Research hypothesis 1: Humanism, Behaviourism, and Organizational culture are the attributes of a person enabling the achievement of competitive advantage; Research hypothesis 2: Knowledge manager and subordinate let positivity guide shaping the competitive advantage of enterprises. Presented hypotheses are developed using the method of interpretation of the available literature. The findings may be useful for science theoreticians and practitioners of economic management, including managers at all levels of management and executive employees (subordinates). In this study, conceptual models were presented.