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FEATURES OF PSYCHOLOGICAL PREPARATION OF PROFESSIONAL AND TECHNICAL EDUCATION BODIES OF LEADERS TO MARKETING EDUCATIONAL SERVICES

Journal: Bulletin of Postgraduate education: collection of scientific papers «Social and Behavioral Sciences Series»; «Management and Administration Series» (psychological 053, economy 051, public administration 281). (Category «B») (Vol.7, No. 36)

Publication Date:

Authors : ;

Page : 63-77

Keywords : head of the institution of vocational education; marketing of educational services; psychological readiness; motivational component; cognitive component; operational component; personal component; certification training.;

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Abstract

The article presents the results of the empirical study of the peculiarities of the psychological readiness of the heads of institutions of vocational education to the marketing of educational services. The data on the distribution of investigated managers on the levels of components (motivational, cognitive, operational, personal) of readiness for marketing of educational services are given.

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Last modified: 2019-04-16 21:20:35