AN ANALYSIS OF GREEN CONSCIOUSNESS OF CONSUMERS IN KERALA

The purpose of this paper is to study the green or environmental consciousness of consumers in Kozhikode district. This paper tells about the awareness of green products, buying behaviour and understanding of terminologies used for defining the Greenness of the Products. Effects on the climate change, rapid loss of bio diversity, global warming, etc are the key problems. If the global warming and environmental pollution will go on increasing, one day the entire world will be submersed. To curb these problems, alternative ways to be derived. In the present scenario the green products and green consciousness are inevitable factors of marketing. “Go green, grow green” slogan is spreading all over the world against the problem of environmental degradation. Even then some of the consumers have not heard or understood about the green products. So it is an attempt made to familiarize the term green and to analyze the green consciousness of consumers.