MODEL OF INFORMATION SUPPORT OF ADVERTISING APPEALS

The article deals with the main types and parameters of advertising appeals, as well as the classification of advertising appeals from the positions of advertising creativity, based on non-standard approaches in their creation and use in their construction elements of creativity. The parameters of advertising appeal are outlined in the process of informational provision of the target audience of consumers about the products of the enterprise. It is analyzed that the development of the complex of advertising online tools for the enterprise aims not only to sell products, but also forms a group of loyal consumers and includes the goal of attracting more customers of the enterprise. The necessity of forming and presenting the model of information support of advertising appeals of the enterprise, in which advertising appeal is the core of the process of advertising action on the consumer of enterprise products, is substantiated. The graphical visualization of the periodic placing of advertising appeals of the enterprise is presented. After a statistical analysis of the sales reaction of products under the condition of a uniform periodic placement of advertising appeals of the enterprise and the conduct of regression analysis, the mathematical model of the company's sales is presented, depending on the action of advertising using the Fourier series. The reaction of sales of products under the condition of a uniform periodic placement of advertising appeals of the enterprise is modeled by a function that is periodic in nature and presented in the form of a schedule in the Fourier series.