EFFICIENCY SALES ACTIVITY OF MANUFACTURING ENTERPRISE

The article is devoted researching of scientific approaches to determine the efficiency of sales activities of the manufacturing enterprise, which allows you to get profit and make leading positions in the market. The sales activity of the company is investigated. Theoretical and methodological positions are generalized. The sales activity of "Group Veneto" Ltd. in Cherkassy city was analyzed. The recommendations for improvement of sales activity this enterprise are developed. An own event has been introduced, which will affect the improvement of sales promotion of the company.