BUSINESS MODEL CANVAS OF MOTORCYCLE AFTER-SALES SERVICE MOBILE APPLICATION

Indonesia is a developing country that has many choices of transportation modes. The most widely used mode of transportation is a motorcycle. Based on data from AISI (Indonesian Motorcycle Industry Association) in 2018, total motorcycle production in Indonesia has reached 6,118,637 units. With the high production rate, it indicates the high price of demand from the Indonesian people. Based on these opportunities, new business opportunities for motorbikes are emerging, namely after sales service. Motorcycle consulting services, motorcycle repairs, and spare parts sales examples of business opportunities that arise in the motorcycle sales service business. With the support of information technology that is expected to increase the value of the business. This article will assess the feasibility of a motorcycle after-sales service at one of the motorcycle dealer companies in Indonesia. This article applies a mobile application in form of high-fidelity prototype, a questionnaire based on service quality (SERVQUAL), and business model canvas (BMC) to illustrate the feasibility of a motorcycle after-sales service. Analysis from the questionnaire show that mobile application for motorcycle after sales service meets customer expectations and feasible to be applied. The results of this article are expected to be used as a reference for the motorcycle after-sales service business in Indonesia.