THE ROLE OF ICT-BASED PUBLIC SERVICES IN ADDRESSING POVERTY IN NORTH SUMATERA

E-Warong KUBE PKH, which is one of the poverty alleviation policies described in the Regulation of the Minister of Social Affairs of the Republic of Indonesia Number 25 of 2016, is a digital transfer of non-cash social assistance. The aim of this program is to increase the effectiveness of social assistance, the accuracy of target groups, expand the scope of inclusive financial services and facilitate supervision. Utilizing the qualitative descriptive method, this article examines the role of local government empowerment in small businesses through the implementation of E-Warong KUBE PKH in Medan. This study reveals the urgency of local government roles in enhancing beneficiaries' digital literacy through intensive facilitation in order to eliminate confusion on the application of technology in small businesses. It also demonstrates the partnering with community enhancing benefits ownership on this electronic-based small business.