INCREASING THE EXISTENCE OF SMES IN BANYUWANGI DIGITAL COMMERCE THROUGH DESIGNING DECISION SUPPORT SYSTEM (DSS) FOR BANYUWANGI MALL SITE

This study aims to design a support system for banyuwangimall.com e-commerce platform. Starting from the rapid development of technology, affect the transaction process that occurred. Until now, digital business has become a very popular trend. Many people are aware of this, so almost everyone can do business in e-commerce. Of course it is very good, especially to increase innovation and competition for the product or service more qualified. But on the other hand, SMEs should also be able to compete in the electronic market. Answering the problems of SMEs then Banyuwangi government, providing a special platform for SMEs that is banyuwangimall.com. There are 97 SMEs listed in the marketplace, and offer a wide range of products ranging from culinary, handicrafts, to tour package services. This study uses qualitative methods, data collection is done in depth through observation, interview and FGD. Marketplace that has existed since 2 years ago is certainly still continue to experience changes and improvements. One of the things that need to be improved is access to register for SMEs that are still running manually. The result of this research is a supporting system design that can be used to improve the system by doing online registration for the perpetrators of SMEs.