MODERNIZATION OF MARKETING CONDITIONS IN THE IMPLEMENTATION OF REMOTE EDUCATION PROGRAMS

The article is devoted to the investigation of marketing programs formation aspects for the development of a distance education system. The author shows the historical features of the distance education formation on the territory of Russia, identifies the possibilities of its implementation in modern universities, gives a comparative assessment of the distance learning formulation by scientists, a comparative analysis of educational software platforms, situation with business education in Russia. The novelty of the research lies in the fact that, in general, the ways to optimize the situation are considered and proposed, when distance education programs are fully implemented on the basis of the technological complex, which can be represented as an element of the university's integral educational environment. The practical implementation of the results obtained in the study contributes to the systematization and quantitative assessment of the applied methods of predicting educational results. The author proposes to position the distance form of education on the market as part of the information environment of the university, which focuses on practical results. In this regard, it is important that these proposals are also not limited financially, since they may well serve as the basis for building market relations between universities in the educational market.