MODELS OF DIVERSIFICATION OF INVESTMENT PROJECTS IN ENTERPRISES

The article discusses investment projects to diversify the production of an industrial company and a set of action models and techniques for the simultaneous development of several unrelated technological areas that can be used as the basis for expanding the range of high-tech goods and services aimed at increasing their competitiveness in various niche markets. The development of investment processes in all spheres of activity is a prerequisite for the effective organization of business in a transitive economy. Investment analysis provides an information base for deciding on the inclusion of projects in the investment portfolio, analyzing the structure of its funding sources, the feasibility of investing in various conditions, thereby ensuring an increase in the efficiency of investment activities of business entities