SOCIAL AND LINGUISTIC ASPECTS OF CROSS CULTURAL COMMUNICATION IN TEACHING BUSINESS ENGLISH

The key issue of the article is the research of intercultural communication in teaching process. The author of this paper analyzes the operation of communication, its main types and rules. The object of the investigation is the national German mentality as an example of its expressions in intercultural communication. It has been also interpreted the stereotypes of other Nations with respect to the Germans. The methodology of the examination is a system of research procedures, such as observation, analysis of scientific literature and communication trial with representatives of different culture. The stated purpose made it necessary to perform two tasks: the study of intercultural communication and the practical application as an act of communication in the foreign language teaching.