MARKETING MAINTENANCE OF THE RUSSIAN FEDERATION NANOINDUSTRY DEVELOPMENT

The necessity of marketing maintenance of the national nanoindustry development based on traditional marketing strategies and technologies modernization aimed at market adaptation and promotion the nanogoods and nanoservices produced with the use of nanotechnologies is argued. The potential of Internet-marketing and social media marketing usage as modern marketing technologies providing relationship marketing realization in the nanoindustry sphere aimed at the rise of national and international nanoproducts competitiveness is revealed.