DOES THE TOTAL QUALITY MANAGEMENT ENHANCE THE QUALITY? EVIDENCE FROM SELECTED MANUFACTURING UNITS; BRICKS

In the study an attempt was made to know the different total quality management practices adopted by the selected manufacturing brick units and effects of it on the process thinking, customer satisfaction, employee commitment, strategic thinking, integrated system, decision based on facts, continuous improvement and effective communication . The elements of total quality management has been studied about the quality enhancement, increase in customer base, profitability and sales. The data was collected through primary sources as company records and field observations. The study was conducted to know more about the TQM practices followed by the selected manufacturing units. In those days they used to take more time for manufacturing the bricks and now the time maintenance has been able to manage. The company's growth was realized only after adoption of TQM and it has been able to increase their customers. Dynamic thinking process was adopted wherein they were able to assess and give the changes that are happening in the market.so we can conclude by saying that total quality management has brought the considerable changes in the organization