A Journal Article Critique Of Three Chronological Steps Toward Encouraging Intrapreneurship Lessons From Wehkamp Case By J. Deprez Et Al 2017.Journal: INTERNATIONAL JOURNAL OF ADVANCED RESEARCH AND PUBLICATIONS (Vol.3, No. 5)
Publication Date: 2019-05-10
Authors : Ilukor Geresom;
Page : 43-45
Keywords : Journal article critique; chronological steps; intrapreneurship; Wehkamp case.;
This paper provides a critique to an article by J. Deprez et al 2017 entitled Three Chronological steps toward encouraging Intrapreneurship Lessons from Wehkamp case published in the journal Business horizons 61 135-145 and available online at www.sciencedirect.com in which they present the study on the Wehkamp nl. -a Netherlands top -3-market leader e-tailer firm founded in 1952 that almost collapsed but experienced a double-digit growth and revenues with over 800 million dollars in 2015. J. Deprez et al 2017 use the Wehkamp case to propose the steps that business firms can follow to encourage intrapreneurship and make a turn-around from slow growing and underperforming businesses to adaptive rapid growing dynamic and innovative firms by taking advantage of the creative efforts of their employees and resources within a business organisation-an entrepreneurship concept referred to as Corporate entrepreneurship CE. In this paper the author present a critique to the journal article.
Other Latest Articles
Last modified: 2019-06-05 21:38:11