ADOPTION BEHAVIOUR OF OKRA GROWERS IN ARAJILINE BLOCK OF VARANASI DISTRICT IN UTTAR PRADESH

The present study entitled "Adoption Behaviour of okra growers in Arajiline block of Varanasi district in Uttar Pradesh." was carried out during the year 2018-19 in 20 selected villages of Arajiline blocks of Varanasi district of Uttar Pradesh state. A total of 120 respondents were selected and interviewed randomly from a list of Okra growers to collect the primary data on the basis of objectives and variables of the study. Further, the data was tabulated and analysed statistically to draw appropriate conclusions. It was found that most of the okra growers had marginal size of land holding (less than 1 ha) and were involved in agriculture (okra cultivation) as the principal occupation with an annual income between Rs. 30,000 to Rs.50,000. Majority of the respondents had medium level of exposure to various sources of information for acquiring the information about okra production technology amongst the information sources. However, overall low level of contact with extension personnel were observed among the respondents. The findings of the study revealed that the majority of the okra growers had medium level of knowledge regarding recommended okra production technology. In respect of the correlation analysis, the variables land holding, organizational participation and annual income were found to have non-significant relationship with adoption at 0.005 per cent level of significance. However, the variables education, size of family, social participation, annual income, knowledge, source of information and extension contact were found to be significant in correlation with adoption behavior.