A Study on use of Search Engine Optimization with Reference to Sarvana Paints, Kolhapur

In today‘s world of internet there are many opportunities for businesses. Using internet, one can earn customers for one‘s business and reach them conveniently. In today‘s competitive world, instead of traditional marketing, modern marketing technologies are being used like Search Engine Optimization. Search engine optimization is simply the process of obtaining website visitors from free search results in search engines. In this we try to understand the procedure of Search Engine Optimization and implement it on Sarvana Paints, study the level of Search Engine Optimization achieved by Sarvana Paints and to promote Sarvana paints products digitally. The purpose of SEO is to increase website traffic, increase sales leads, increase sales revenue, repeat visitors , SEO allows to measure the amount of visit activity of an user to a particular website which helps to increase website traffic. The methodology used for this study is data collection from company website and also on the survey conducted on paint industries in Kolhapur. From this study it can be concluded that as Sarvana paints is a startup company people are aware of its products and services. Company‘s brand is a valuable asset, especially if you have put a significant amount of resources into developing it. Actually, increasing and improving brand awareness is one of the top priorities for marketers .So SEO is an effective tool for Digital Marketing. It helps in increasing the ranking of webpage. It is useful for the companies to achieve success in terms of brand name. So this company is implementing SEO techniques due to which it will create Sarvana products awareness, increase website traffic, increase ranking of Sarvana Paints website page, repeat the visitors visiting Sarvana Paints website, to increase sales of Sarvana Paints. Miss. Shreya. M. Kittur | Mrs. Madhura. K. Mane "A Study on use of Search Engine Optimization with Reference to Sarvana Paints, Kolhapur" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23106.pdf