Social Marketing and Non-Communicable Diseases Prevention and Risk Behaviour Reduction Among the Youth of Tamale

Objectives: The study aims at ascertaining the contribution of social marketing in the prevention of NCDs towards risk related behaviours reduction among the youth of Tamale. Methods: A quantitative cross-sectional survey was employed in the study. A semi-structured questionnaire was used to collect primary data from the youth of Tamale, selected by convenient sampling. Simple random sampling technique was employed in the selection of respondents. A sample size of 273 was used and data analysed using SPSS version 21. Results: The results revealed that all respondents had heard about NCDs. 72.9% knew exactly what they are; 82.4% of respondents perceived lifestyle modification was possible while 254 (93%) of the respondents see rather challenges. Conclusions: The authors recommend that the Ministry of Health and Ghana Health Service adopt social marketing concept in combating NCDs in Ghana and formulate specific social marketing interventions that will translate increased awareness into behaviour change towards NCDs prevention in Ghana