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WAYS TO IMPROVE COMMUNICATION COMPANY POLICIES
Journal: International Scientific Journal "Internauka" (Vol.2, No. 59)Publication Date: 2018-11-15
Authors : Derhousova Alla; Belevtsova Karina;
Page : 30-33
Keywords : marketing communications; communication process; communication strategy; positioning; development strategy;
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Abstract
The article deals with the essence of marketing communications, the main tools. The main aspects of the influence of communications on the marketing activity of the enterprise are investigated. The ways of increasing the effectiveness of marketing communications in the enterprise are proposed.
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Last modified: 2019-06-19 16:58:03