STRATEGIC PLANNING OF INNOVATION DEVELOPMENT OF INDUSTRIAL ENTERPRISES UNDER GROWING COMPETITION AND RISKS

The paper describes a comprehensive study of the strategic planning of innovative development at industrial enterprises: the main directions, the basic principles, and the system as a whole. The research features the planning mechanism of innovations and investments. It introduces a scheme of strategic management of innovative development of industrial economic entities and their typological classification. Based on foreign and domestic academic sources, the authors systematized innovative strategies and prospective directions of feed industry development. Oil cake and seed cake production make up an important part of feed industry worldwide. The research included monitoring of this industry segment. It featured a case of a regional experimental compound feed plant (stock company OAO Voronezh). The study revealed some basic conditions and directions of innovativedevelopment of feed production under the import substitution and strategic goals policy.