MANAGEMENT STRATEGY FOR SHRIMP (PENAEUS MONODON, FABRICIUS) FARMING AT BHAGBANPUR REGION IN PURBA MEDINIPUR DISTRICT OF WEST BENGAL, INDIA

Shrimp culture can give miracles towards socio-economic development for a large number of rural people. Its sustainable development can be achieved through the application of scientific methodology, input of technical knowledge at the crisis time, quality control mechanism targeted to marketing strategy, sufficient supply of institutional credit and Government involvement in the marketing strategy. An optimum output cannot be assured even after taking the risk of huge investment. The export policy promotion and distinct quality measures are the major thrust area for the recent days. Government efforts in implementing a proper planning and management oriented marketing strategies are required for the sustainability of the industry.