Proposal for a Strategic Plan of commercialization for the Sesame Seed
Journal: The Journal of Middle East and North Africa Sciences (Vol.5, No. 8)Publication Date: 2019-08-01
Authors : Antonia Hibet Ortuño García; José Adrián Trevera Juárez; Jorge Luis Castañeda Gutiérrez;
Page : 28-34
Keywords : Commercialization; Strategic Planning; Sesame.;
Abstract
The agriculture it faces serious problems in terms of development since it is one of the most neglected sectors at present. Food security is expected to occur in areas that are highly dependent on the primary sector (agriculture, livestock, forestry and fisheries), so the growth of the agricultural sector is also the most effective means of reducing poverty and achieving food safety. In this respect, agriculture is also hampered by limitations in the distribution of its products, that is, there are no adequate marketing channels aimed at ensuring that farmers receive just enough for their crops and thereby generate true economic and social development. In recent decades, certain products such as sesame have been characterized by a high degree of intermediation in different states of the country, especially in marginalized or remote populations.
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