Diffusion of Political Communication through Text Messages on Mobile Phones
Journal: Educational Research International (Vol.3, No. 2)Publication Date: 2014-04-15
Authors : Imran Muslim; Muhammad Khalique Kamboh; Ayesha Saleem; Madiha Jameel;
Page : 107-115
Keywords : Political text messages; Diffusion of information; Political participation;
Abstract
This survey study specifically aims at the role of political text messages in effecting the phenomena of political socialization among mobile phone users. Adoption of this new technique of political usage of mobile phones was assessed parallel to the adoption patterns set by E. M. Rogers. Findings of the study suggested that educated mobile users not only liked but also responded back to the sender of political text messages and were instigated to participate in the political process as well, contrary to their previous apathic behavior. More importantly the pace of adoption of this method was much higher than the usual adoption patterns.
Other Latest Articles
- Role of Islamic Education in Character Building of Young Generation: A Case Study from Secondary Level Institutes of Karachi
- Influence of Organizational Commitment, Transactional Leadership, and Servant Leadership to the Work Motivation, Work Satisfaction and Work Performance of Teachers at Private Senior High Schools in Surabaya
- Risks Involvement and Nigerian Distance Education Goals Achievement
- Developing A Model For Effect of Perception of Authentic Leadership on Individual Oriented and Organizational Oriented Organizational Citizenship Behaviors at Universities
- Challenges Facing the Sustainability of Cashless Policy towards the Management of the Family Economy among Staff and Students of University of Nigeria, Nsukka
Last modified: 2014-08-14 21:03:46