The Factors Influencing Passengers’ Interest in Using Transportation Services
Journal: TEM JOURNAL - Technology, Education, Management, Informatics (Vol.8, No. 3)Publication Date: 2019-08-31
Authors : Juliater Simarmata Marthaleina R. Sitorus Yuliantini Dian A. Arubusman;
Page : 945-950
Keywords : image; ease-of-use; price; promotion; interest; transportation services;
Abstract
This study is aimed at understanding and analyzing the influences of the image, ease-of-use, price and promotion of an application on passengers' interest. This study describes the results of a survey, which is administered to the customers of transportation services—Gojek, Grab, and Uber—in five cities in Indonesia: Jakarta, Bogor, Depok, Tangerang and Bekasi. The research methodology uses a survey of 421 users of online motorcycle transportation services. The results show that the image, ease-of-use, price and promotion of the application significantly influence passengers' interest.
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Last modified: 2019-09-01 21:15:57