A STUDY ON ROLE STRESS OF INDIAN MEDICAL REPRESENTATIVES IN RELATION TO THEIR PERSONALITY

This research aims to study the effect of personality traits on role stress. In the research paper, ten dimensions of role stress are dependent variables and eight personality dimensions are independent variables. To clarify the relationships among these variables, ANOVA and Regression were applied. The data was collected through pretested questionnaire from 162 medical representatives in Chennai, India as survey participants. The results indicate that, negative impact of intuition on inter role distance (-0.483), positive impact of feeling on inter role distance and positive impact of introversion on role stagnation (0.335). Overall it is found that intuition, thinking and feeling dimension have an impact on ten dimensions of role stress.