CONTRIBUTION OF CORPORATE SOCIAL RESPONSIBILITY AND SOCIAL CAPITAL MANAGEMENT INTO QUALITY OF LIFE: MODELS OF EVALUATION

The purpose of the paper is to develop the scientific and methodological provision for evaluating the contribution of corporate social responsibility and social capital management into provision of quality of life of the population of a modern territory. The authors also perform approbation of the developed scientific and methodological provision by the example (thematical research) of the city of Sevastopol (Russia, Southern Federal District). The authors determine structural components of quality of life of the population that are influenced by business's showing corporate social responsibility and social capital management. Then modeling is conducted and contribution of corporate social responsibility and social capital management into provision of quality of life of the population by the example of the city of Sevastopol is assessed with the help of the method of regression and correlation analysis. As a result, the target values of the indicators of contribution of corporate social responsibility and social capital management of business for achievement of the preferable quality of life of the population of the city of Sevastopol are determined with the help of the simplex method. The authors develop the scientific and methodological provision for evaluating the contribution of corporate social responsibility and social capital management into provision of quality of life of the population modern territory, which is universal - i.e., it could be used by any business structure at any modern territory (not only by business structures of the city of Sevastopol). By the example of the city of Sevastopol it is shown that corporate social responsibility and social capital management of a business could influence the provision of quality of life of the population of a modern territory under the condition of targeted management.