Opportunities and Dangers for the Traditional Mass Media in the Digital Age An Assessment

Mass Media is an integral part of contemporary society. Traditional broadcast media such as Radio, Television, and Newspapers have emerged in the pre internet era. They are serving as the prime sources of news and entertainment for a long time. Conversely, the Digital Age is creating alternative sources by promoting internet based Digital Media or New Media, such as social media, online newspapers, websites, and the like. New Media is becoming more popular day by day and creating a threat to Traditional Mass Media. The internet is surpassing newspapers in popularity as a news platform. In many developed countries, the circulation of newspapers is decreasing even some prominent newspapers are discontinuing their printed editions. Traditional radio and television are also suffering losses due to Digital Media. However, the Digital Age is not only a danger for Traditional Mass Media but also an opportunity for them. Many newspapers have embraced digital transformation to reach worldwide and attract more readers than before. A similar evolution is also happening for traditional radio and television. Indeed, New Media is a reality of the Digital Age it indicates that the future of Mass Media is digital. Shake Mohammed Humayun Kabir "Opportunities and Dangers for the Traditional Mass Media in the Digital Age: An Assessment" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd26631.pdfPaper URL: https://www.ijtsrd.com/humanities-and-the-arts/journalism/26631/opportunities-and-dangers-for-the-traditional-mass-media-in-the-digital-age-an-assessment/shake-mohammed-humayun-kabir