GLOBAL TRENDS OF INTERNET MARKETING TOOLS APPLICATION

In this article author makes overview of the research of the world-famous companies in the field of advertising and marketing, in which the trends of using Internet marketing tools in the modern dynamic environment analyze is made. Search engine optimization, paid advertising, content marketing, email distribution, and promotion on social networks were considered in this article. It has been pointed out that content marketing plays an increasingly important role in the functioning of each tool, and also represents an independent tool for supplying key information to the potential client on the Internet resource. Based on the conducted review, the conclusions and recommendations for the using of Internet marketing tools in the future period are developed. It is important to note the practical orientation of the article, which is provided through the analysis of numerous literary sources of internet marketing practitioners.