MANAGEMENT OF SOCIAL COMMUNICATIONS IN THE CULTURE OF MASS MEDIA
Journal: GISAP: Economics, Jurisprudence and Management (Vol.1, No. 1)Publication Date: 2013-05-01
Authors : Aleksander Vykhodets;
Page : 14-18
Keywords : qualification; culture; mass media; society; term; management;
Abstract
Culture of mass media has specific features mostly predetermined by aims of media organizations: informing about the state policy, taking care of education and enlightment, promulgating national features of ideology and morality, worrying about the person and protecting personal dignity.
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