SYNERGY ? THE WAY FOR A COMPANY TO OVERCOME FINANCIAL CRISIS

The financial crisis results in a loss of paper wealth. If this decrease is significant and involves several economic sectors it can develop into an economic recession or even depression. In this case crisis consequences are experienced by many companies. One of the reasonable solutions in company level is to seek for synergy. Paper deals with the analysis of different synergy manifestation and types. The new method is formulated. This approach allows companies to gain competitive advantage and overcome the difficulties that are caused by financial crisis or even strengthen its position.