MEASUREMENT OF CORPORATE REPUTATION: THE PERCEPTION OF GÜMÜŞHANE UNIVERSITY BY INTERNAL STAKEHOLDERS

Inthisstudy, intra-Gümüşhane University share holders' perception wise company reputation and reputation building eforts have been worked on and through a survey the works in progress have been supported. On the example of Gümüşhane University corporate reputation perception has been scrutinized and a survey has been held on the attendees and he results have been discussed. Theworking Universe in this comprehension,, Gümüşhane University Students, academic and rulings personnel have been set. The Sampling is made up of 710 haphazardly chosen people.Asllthellresultofllthellanalysis of the symptoms, thellattendees' , in general, Gümüşhane University directed reputation perceptions have been found at a statistical high level. Additionally, with respectto the department demographic variable, the attendees' corporate reputation perceptions turn out to be statistically and partially significantly different.