STUDY OF DIGITAL MARKETING AND USEFUL TOOLS USED BY SPECIALIST

Market demand, winning from computation and accurate result need in business. Digital Marketing activity turns business in very well position. A Specialist used various methods for wins in the market by using technology. The Digital world is complicated. The customer or consumer is smart. Most they are internet users. Recent Technology is trying to reach or catch the maximum customer or consumer. There are various own developed or third party based technique or tools or software used to achieve the accurate target audience. This paper shows that most important digital marketing tools used by the specialist or practitioner in his/ her practice. 50 companies are selected who are special in the digital marketing service provider from Pune city and 500 respondents are taken as sample from selected companies, who are special in digital marketing work. Primary and secondary data was used for data. Reviewed frequently used digital marketing tools and some of them are selected for research study that are Hubspot, Ahrefs, Proof, Survey Anyplace, Yoast, Slack, Trello, Canva Business, Google Adwords, Google Analytics, MailChimp, Asana, BuzzSumo, MeetEdgar, Buffer, Hootsuite, Google Trends, Google Keyword Planner, AppAnnie, Serpstat, SimilarWeb, Facebook Audience Insights, Facebook Ads, Bing Ads, Appstore Search Ads, Manychat, Pushengage, Leanplum, Facebook Analytics, YandexMetrica, Google Data Studio, Webris SEO Report Tool, Color Picker, Google Analytics URL Builder, Tag Assistant, FB Pixel Helper, Google Tag Manager, Data Scraper, Google Analytics Debugger, Pocket, pCloud Save, Bootstrap Studio, Canva, Flatpack, Marvellapp, Igloo, Adespresso ads, Lapa.ninja, Behnace, Dribbble, Unsplash, Headreach, Buzzstream, Pitchbox, Active Campaign, pCloud, Todoist, Jira, Confluence, Evernote, Sumo.com Blog, Digital marketer, Webris, Neil Patel Blog, Medium, Search Engine Land, Ahrefs Blog, Jon Loomer Blog, Hubspot, Blog, Content Marketing Institute Blog, Buffer Blog, GrooveHQ Blog, MOZ Blog, Adespresso Blog. Convinced Sampling technique was used. Research Shows that digital marketing overview and listing important digital marketing tools which were used by the specialist in his - her work or practice.