PROSPECTS FOR THE DEVELOPMENT OF THE NISSAN LIFE ELECTROMOTIVE MARKET IN UKRAINE

Electric cars are our future, every year their development is gaining momentum. For the development of Ukraine, innovation activity is very important our country. Constant demand makes it clear that the future of electric cars. The main difference of electric cars from the other is the lack of an internal combustion engine (ICV) and gearboxes. Electric cars do not harm the environment, the air remains clean and preserved for people. This is one of the most important characteristics today, because every year the struggle for environmental protection is intensifying. Many representatives of passenger cars have already released more than one electric vehicle module. Ukrainians are paying more attention to such cars, or hybrid ones. Every year, the number of registered electric cars is increasing. The leader among consumers was the Nissan Leaf, іn second place - BMW i3, and the third place was occupied by Tesla Model S. Nissan is one of the best in the production of electric cars, namely the Nissan Leaf model. It's convenient to drive, ride economically, and not damage the environment. This car is very popular and economically beneficial for Ukrainians. Nissan has its own dealer network in Ukraine, and no other official dealer has the right to sell electric cars, repair them and provide warranty service. There is a high competition in the Ukrainian market, and if the company does not start developing measures for the introduction of electric cars, then the company will go back to the background compared to its competitors. It's impossible to let Nissan Leaf lower its position in the Ukrainian market. For this company it is necessary to introduce official sale and repair of electric cars in the dealer network; develop a plan of activities, finance; calculate all the costs and benefits of innovation. But the company needs to develop its strategy in order not to lose customers, the main thing is to choose the right move.