MEDIA REPRESENTATION OF CONCEPT “DNIPROˮ IN NATIONAL PRESS

The article deals with the representation peculiarities of concept ˮDniproˮ in national and regional press. The authors state that concept ˮDniproˮ in Ukrainian press creates the city image as an independent administrative unit, not giving it generalized characteristics of other Ukrainian cities and regions. It is proved that in modern mass media there is a tendency to restrict the concepts ˮDnipro as a city and its citizensˮ and ˮDnipro as a totality of politiciansˮ. In the majority of cases, mass reader is given the first one.