PEMETAAN DAN ANALISIS KOMPETENSI INTI PADA VALUE CHAIN KRE ALANG SEBAGAI PRODUK KHAS SUMBAWA

Kre Alang is the unique fabric of Sumbawa which is the identity of the people of Sumbawa, West Nusa Tenggara. At present developments, Kre Alang is not only owned by Sumbawa residents. At present, the production of 1 sheet of Kre Alang requires more than 1 month. While the selling price of one sheet of Kre Alang is above 1.5 million rupiah. The high processing time and selling price is a challenge for Kre Alang UKM to meet the high demand. Product competitiveness is obtained through seeking the right strategy. To optimize the potential of UKM Kre Alang, it is necessary to formulate a development strategy that can eliminate the various obstacles faced. The strategic approach that will be used is value chain analysis, where in the value chain analysis it can be used as a strategic analysis tool used to better understand competitive advantage, where companies can increase value added and reduce costs so they can make businesses more competitive. Value chain analysis is carried out with 4 main stages, namely primary and secondary data collection relating to the actors of each value chain, activities carried out by actors in each value added value chain and the final value of each value chain. Based on the research that has been done, the results obtained in the form of value chain mapping consisting of the main actors are suppliers, craftsmen, wholesalers and retailers. Based on the value chain analysis, the core competency that can be the basis for the competitive advantage of Kre alang craftsmen in Sumbawa is the ability of the craftsmen in the weaving process which is not easily imitated by other weavers.