Designing Business Model Canvas for Motorcycle Rental Based Mobile Application (Case Study at PT XYZ)

With the decline of the Indonesia motorcycle market in these several years, there is a declining in the performance of motorcycle dealers in general, including PT.XYZ a motorcycle dealer in Tangerang City. By utilizing the Business Model Canvas (BMC), the author wants to design a new business model-based mobile application to support existing businesses, by using all the elements that exist in the industry running and using mobile application trends in the transport field. The business model design of this motorcycle rental is expected to increase the performance of the company, as a supporting business unit or even can be the main business of PT.XYZ.