Corporate websites and public relations

Corporate responsibility (CR) has recently turn out to be a known international issue which has received much research interest in the field of public relations (PR) and considered a major aspect of public relations for years. The importance of corporate websites (CW) and the Internet as PR tools has been documented in several studies owing to the increasing importance of these websites for propagating approaches to CR. In this work, the relevance of CR information and their levels of interactivity on these websites was discussed. A specific tool was designed for the analysis of these aspects of CW. The results of this paper shows the importance of public relations on the web pages of the studied corporates and most of the corporates tend to enhance their communication with public.