CONSUMER BEHAVIOR AS A MODERN PHENOMENON IN CONSUMER SOCIETY

The model of consumer behaviour, which takes into account the impact of innovative means on the buyer, has been developed. The psychology of the consumer is influenced by different factors. To find out behavior of the consumer both economic, and psychological knowledge and abilities are necessary. Correlation between the development of social production and the process of quantitative growth and enrichment needs of the society, which provides growth and improvement of social needs with the development of the productive forces and culture, has been determined. The prospect for the development of this direction in science is the creation of theoretical methods of controlling consumer behaviour on the basis of the collaboration of specialists in the sphere of economics, management, marketing, sociology and psychology, which will be used in managerial practice of marketing.