ANALYSIS OF SOCIO-ECONOMIC FACTORS ON THE PURCHASE DECISION OF THREE-WHEELER CUSTOMERS

Transport is one of the challenging problems for the general public of Sri Lanka. Due to the failure of meeting public transport needs by bus and railway systems, Three-Wheelers considered as an alternative transport mode of rural and urban areas since the late 1980s. As a result of that more people drive Three-Wheeler as their primary source of income. However, there is a steep reduction in purchases of Three-Wheelers in the last eight years. The objective of this research is to identify the relationship between socio-economic factors and purchase decision of Three-Wheelers. The study analyzed the relationship between personal factors, family background, the standard of living, cost factors and the financial help on the purchase decisions of Three-Wheelers. It was revealed that all the selected factors have positive relationships with the purchase decisions of Three-Wheelers.Out of all the factors, financial help and personal factors have the most significant relationship with the purchase decisions of the customers.