CRITICAL SUCCESS FACTORS FOR THE ADOPTION OF ACTIVITY STREAMS IN ENTERPRISE CONTEXT

The deployment of social technology within the corporate sector is evolving and increasingly demonstrating its value for connecting people. At a time when social media's pervasiveness has shaped the business sector, it is important to explore new ways of optimizing its use and harness its benefits to their fullest extent, to engage the employees and the customers as well as to increase revenue. In the context of enterprises, the use of social media can profit from the organisation that activity streams offer. By grouping the actions of users in social media, an activity stream can offer a customized and organized visualization of events that can assist companies to make sense and manage their social media activities. This paper draws extensively from existing research on the application of information systems within enterprises to create a set of critical success factors for the implementation of activity streams. The critical success factors that this paper proposes were assessed through an online survey that was completed by 360 social networks' users. The survey analysis showed a complete acceptance of the factors by the majority of the respondents, with a particular focus on factors deriving from three categories: effective communication, processes and activities, and strategy and purpose.