AN EMPIRICAL STUDY OF AWARENESS OF INVESTORS TOWARDS VARIOUS INVESTMENT AVENUES WITH RESPECT TO SALARIED PEOPLE IN AURANGABAD CITY

Investment is an activity that is engaged by people who have savings i.e. investments are made from savings, or in other words people saves their money in terms of investment. There are various investment options available such as Bank, Gold, Real estate, mutual funds & so on. Investors are investing their money with the different objectives such as profit, security, appreciation, stability of income. The study is based on closed ended structured questionnaire i.e. primary sources of data, which are collected by salaried people. The data has been analyzed using percentage and factor analysis with the help of statistical software. It has also studied the behaviour of the investors while selection of a financial avenues