Improving the Quality of Higher Education Services Through Gamification

The purpose of the article is to justify the expediency of introducing the principles of gamification in the educational process in order to improve the quality of higher education services in Ukraine. The necessity of introducing the principles of gamification education is grounded. The essence of the concept of «gamification» is defined. The legislative possibility of introduction of gamification technologies in the educational process of higher educational institutions is grounded. The comparative characteristic of advantages and disadvantages of traditional forms of training and gamification is performed. The main positive and negative aspects of attracting gamification technologies into the educational process are specified. The main tasks and requirements for the organization of the process of introducing gamification technologies are formulated. The main components of the development and implementation of the game mechanism in the learning process are determined. Examples of ways of effective use of elements of gamification in the world with the purpose of improvement of quality of educational services and growth of competitiveness of the graduate are resulted. The article describes the main ways to use game elements in the learning process. The effects that the teaching staff, students and society receive from the introduction of gamification technologies in the educational process of the higher educational institution are specified.