Economic Analysis and Business Planning as the Basic Elements for Assessing the Investment Attractiveness of the Airline

The paper is devoted to the research exploring ways to apply elements of economic analysis and business planning as a mechanism for evaluating and managing investment attractiveness, as well as the development of practical recommendations for improving the management of commercial activities of airlines in Ukraine in today's market environment. Intercontinental integration of civil aviation actors and the transition to market conditions of operation regulates the new conditions of the airlines. Most airlines of Ukraine exist in the absence of funds, outdated fleet of aircraft, imperfect management, which accordingly leads to the loss of airlines ability to function effectively.The article, explores and specifies the methods of applying economic analysis and business planning as the basic elements for assessing the investment attractiveness of Ukrainian airlines in terms of intercontinental integration. Practical recommendations for improving the efficiency of commercial airline business management in Ukraine under the conditions of European integration are given. The analysis of literary sources has made it possible to concretize that the problem of system city and elaboration of the issues of evaluation and management of investment attractiveness of airlines using economic analysis and business planning related to the reflection of new trends in the development of world air transport is insufficient and does not meet the requirements of the practice of modern world aviation. The article proposes ways of applying elements of economic analysis and business planning as a mechanism for managing investment attractiveness and developing practical recommendations for increasing the efficiency of commercial activity of Ukrainian airlines in modern conditions. Prospects for further research in this area are defining and substantiating the principles and methods of managing the investment attractiveness of aviation enterprises of civil aviation in accordance with the aspects and requirements presented in the business plan.