THE CONCEPT OF "SOUTHERNERS" IN LINGUISTIC CONSCIOUSNESS OF KAZAKSTAN PEOPLE

This work is of a linguistic-cultural orientation, is devoted to the concept analysis of "southerners". The research of the concept of "southerners" as a linguistic-cultural type is based on results of the survey, which has been carried out for description of conceptual, visual and valuable components. Thesignificance of the work consists in necessary of describing the concept of southerners which functioning is wide-scale and tremendous that allows to prove its linguistic status as a linguistic-cultural type with the major signs of typifying and awareness in the Kazakhstan society.